Rick Wilson is having a week—and not the good kind. The self-proclaimed intellectual heavyweight of the Never Trump grift machine has managed to get himself kicked off X, set off alarm bells over violent rhetoric, and, yes, retreat to the soft purr of his cats in what he now calls a “very quiet” house.
The irony here is so thick you could cut it with a butter knife, but of course, irony is lost on the guy who once built a career around mocking “credulous boomer rubes” and now finds himself alone, muttering into a webcam while plotting the downfall of a car company.
Let’s get this straight. Wilson published a Substack piece entitled “Kill Tesla, Save the Country – Elon Has a Weak Spot. Attack.” Not subtle, not witty, not a metaphor so nuanced it flew over everyone’s heads. No, it was what it sounded like: another one of Rick’s edgy attempts at relevance that ended up blowing up in his face. And to add insult to injury, he paired the piece with an image of a flaming Cybertruck—the one that was detonated in a real-life bombing incident outside a Trump hotel. But we’re supposed to believe this was just financial commentary? Please.
Project Lincoln’s Rick Wilson said, “they’re still gonna have to go out and put a bullet in Donald Trump” and now he’s supporting domestic terrorism and telling people to “attack” Elon.
Hey Kash, please arrest @TheRickWilson pic.twitter.com/sG8SYpZ8db
— Gain of Fauci (@DschlopesIsBack) March 19, 2025
When X suspended him (rightfully so), Wilson did what all good progressive flameouts do—he tried to play the misunderstood genius. “If only you read the article,” he cried, as if the average internet user is going to pony up to access his rambling behind a paywall. Spoiler alert: they didn’t. But even that wasn’t enough to stop the spiral. After realizing that no one was going to fall for the “you just didn’t get it” routine, he yanked the paywall down like a magician doing a sad reveal. “See?” he insisted. “It’s not literal!” Meanwhile, Tesla dealerships across the country are still recovering from actual firebombings. Timing is everything, Rick.
Project Lincoln’s Rick Wilson said, “they’re still gonna have to go out and put a bullet in Donald Trump” and now he’s supporting domestic terrorism and telling people to “attack” Elon.
Hey Kash, please arrest @TheRickWilson pic.twitter.com/sG8SYpZ8db
— Gain of Fauci (@DschlopesIsBack) March 19, 2025
Naturally, Wilson couldn’t help himself. He escalated. In a video he proudly posted to YouTube (because nothing screams “this is a sound plan” like announcing it to the internet), he unveiled his new strategy: “Break Tesla. Break Elon.” Catchy. Menacing. And somehow even dumber than “Kill Tesla.” Now he’s got “people with money” calling him, supposedly asking why this isn’t already in motion. Sure, Rick. Because if there’s one thing billionaires love doing, it’s funding rage-fueled vendettas cooked up by a guy whose last project—the Lincoln Project—ended in scandal, debt, and irrelevance.
The truth is, this isn’t a new Rick Wilson. This is the same Rick Wilson. The same guy who once called for someone in the “donor class” to “put a bullet” in Trump. The same guy who fantasized about “fascists” hanging from trees and thought tweeting about Melania Trump getting infected with COVID was peak political analysis. He’s not misunderstood—he’s just gotten used to saying the quiet parts loud, then pretending you’re the problem for noticing.
And now, he’s on Bluesky, the social media safe haven for the terminally aggrieved and perpetually online. It’s basically the Last Chance Saloon for progressive burnouts. Over there, Rick is welcomed like a returning war hero. One commenter under his sad “quiet house” post cheered on the destruction of “evil,” which we all know is code for “people I disagree with politically.” Lovely crowd. Real civil.
But this is what happens when your brand is built entirely on spite, and your political relevance depends on how creatively you can insult Americans who shop at Walmart. Eventually, you get so tangled up in your own rage theater that even fellow travelers have to take a step back.
Rick Wilson thought he was going to lead a revolution with a snarky blog and a torch in hand. Instead, he’s just another bitter voice yelling into the digital void, clutching his cats, wondering why no one wants to listen anymore. He mocked Trump voters as “credulous boomer rubes,” but let’s be real—if Rick wants to find the real rube, all he has to do is walk into his darkened living room, turn on the light, and take a long look in the mirror.
