Bank of America and its CEO Brian Moynihan have come under fire in a new ad campaign from Consumers‘ Research, accusing the financial giant of using its power as a weapon against the United States and its customers.
Will Hild, executive director of Consumers‘ Research, explained that Bank of America has been “wielding the United States‘ second–largest bank like a political club,” investing billions of American dollars into China to help build the Chinese Communist Party. He also stated that the bank has “brought China‘s social credit system to American soil by using arbitrary ESG metrics to potentially lock individuals and businesses out of key banking services.”
The campaign from Consumers‘ Research includes two national television ads, a “Bank of UnAmerica“ website, a billboard in New York City‘s Times Square, and more than a dozen mobile billboards in various cities. Hild stressed that Bank of America‘s “multimillion dollar lobbying efforts have helped to stagnate our economy and crippled domestic energy production at the behest of the UN‘s climate cartel, the Net Zero Alliance,” and that Bank of America has instituted “DEI“ trainings for its employees which “denigrate the United States as racist and challenge employees to confront their ‘White Privilege.'”
In response to the accusations, Bank of America senior vice president Bill Halldin said, “Bank of America is a company committed to making a positive difference in the lives of customers and communities around the world. Our successful partnerships, investments, and strong role in the economy earn us the privilege to ask questions about how we can make sure our success is shared, and that our economy works in an equitable way.”
Consumers‘ Research past campaigns have targeted BlackRock, American Airlines, Nike, Coca–Cola and others, putting pressure on companies to put shareholders and customers first, rather than letting “woke“ policies overtake their priorities.
This is a crucial time for American businesses, as the government continues to propose a variety of economic regulations and stimulus packages, which may have an adverse effect on businesses if not properly managed. Consumers‘ Research is sending a timely warning to Bank of UnAmerica and other major companies that the American people should come first, and that it‘s time to put a stop to corporate bureaucracies attempting to override the wishes of the citizens and their government.